Research Plan

Research Plan

This is a rough research plan for our group, we are looking to research what people listen to indie music and what they like about current indie artists and their music videos. We will use a number of different research methods in order to find out what people like. As a group we will be using questionnaires and focus groups to find out what people like. We will also do some secondary research on things such as sales figures and youtube views for current indie bands to see if we can make any connections to our group. 

From the questionnaires we hope to find out: 

• look of characters
• if the video should go with the song
• specific artists videos that they  like 
• we will do 5 questionnaires each with a different age group. I will be doing the 21-30 age group. Harry is doing 18-21, Tayla 30+ and Emily will be doing 16-17  
• the focus group will be done by all of us, with each one of us getting two people who filled out our questionnaires for the focus group. 
• sales figures
• ages that listen to indie music 
• if they prefer actors or the artists in videos.  

All of this research will help us when it comes to making our music video because we will know what people will like so we can incorporate this into our music video. It is vital we do good, in depth research or the music video will not be liked and therefore not viewed.