Music Video Analysis

http://www.youtube.com/watch?v=sKyK1Mme9Sc

The first video I am going to analyse is Two Door Cinema Club - Sun, the reason that i chose to analyse this particular music video is because the band who sing the song are an indie band and this is the genre that we have chosen to do our music video on. This particular video is very interesting as at points it has everybody apart from the band and a few dancers 'vanishing', this is a very good effect to use as it adds something different to the video as if it was just the band or just the party scenes it would be a very boring music video. It also makes really good use of different shots with a variety of them being used, for example when the lead singer is singing at 1:31 a number of different shots are used on him, including a close up, a mid shot, and a long shot. What tis does is it gives the video lots of different dimensions and means that is not too boring and it keeps the viewer entertained with a number of different shots. The storyline to the video is also very key, it starts off with the lead singer sitting on his own, then a number of people appear but they come and go throughout the video. The video then ends with the band standing on there own as everybody goes when the song comes to a stop. in my opinion there is no clear use of Freytag's theory of narrative within this piece as there doesn't seem to be a conflict that ends up being resolved in the end. However I feel things can be learnt from this video, it has made good use of editing to create the effect of the crowd vanishing, also the number of different shots which are used is a good thing because it keeps the video moving along. If the parts of the band singing were all done in one shot the video would not be very interesting. The main thing I like with this video is that it is very simple and doesn't over complicate things it only uses one setting but uses a number of different shots and angles within the setting to make the video look good.


http://www.youtube.com/watch?v=FOjdXSrtUxA

The next video I am going to look at is Ed Sheeran - Give Me Love, the basic storyline for this video is that a girl becomes cupid and then begins to go around shooting people with love arrows, but she then realises after bringing lots of people together that she herself is very lonely and she then stabs herself with the arrow, but then when a policeman comes in to investigate her death the arrow vanishes meaning that her love has been found. This storyline follows Freytag's theory of narrative well as it has all the factors that are required the conflict in this case being that despite helping others find the love the girl cannot find love for herself. However the video does twist Freytag's theory slightly as it starts with the girl being dead and the policeman walking in and then begins to tell the story of how things got to that situation. It has a very dark feel with it being shot in a night time scenario this makes the feel of the video very different than if it was shot during the day, but the dark feel of the video works as the song itself is quite sad so it wouldn't be good if the video was very jolly and had a party for example. I feel that the video is very in synch with the song as when the song changes pace so does the video this can be seen at 3:26. Overall i think that this is a very good music and is very well put together, but it would not be a good example for my group to follow as the song we have chosen to do is a lot more upbeat than this particular track.